RISKY BUSINESS: Until recently, ScienTOMogy.com was just an obscure New Zealand-based Web site dedicated to lampooning actor and practicing scientologist Tom Cruise. But last month the Church of Scientology threatened to sue the site for trademark infringement. Glen Stollery, who operates ScienTOMogy.com, seems to be enjoying the resulting free publicity. "Website traffic increases over tenfold from recent press from lawsuit threats," a message on his site blared yesterday. "Oh, the irony!"

BETTER UNSAID: "How Does Shakespeare's language, so reliant on sound and speech, look in American Sign Language?" So asks an Oct. 4 press release from the University of San Francisco about a forthcoming performance of the "Twelfth Night." Actors will "sign" the play, which opens Nov. 3, while an interpreter speaks the lines. And there is a bonus. According to the press release, "the sexual puns that Shakespeare is famous for are much more obvious in sign language."